About why it is important to the psychology of the public and the psychological processes of cognition for a successful advertising is to try to understand …

Advertising is a form of praise or a promotion of goods and products since ancient times. In fact, methods of promoting a concept informally since the beginning of Civilizations and former advertising made orally or by relying on the performance of products verbally when merchants sold goods directly to people on the street . But with the advent of paper and writing, advertising took a more official.

Egyptian and Greek papyri advertising and rock painting was also used. Advertising in magazines in English as we know it today comes from the late 17th century and in the newspapers in America began during the first part of the 18th century with the advertising of property. With the growth of mass media and various forms and channels of communication such as radio, television, newspapers, magazines and on the Internet during the 20 th century began to announce an important aspect in the marketing of products. People began to understand the potential of advertising and it was a deal with the creation of the first advertising agencies in the United States opened in 1841.

With the advertising business itself, the method of advertisements has been formalized using more controlled and systematic, and advertising appeared for products such as newspaper advertisements, posters, billboards, such as pamphlets, brochures, magazines, newspapers, advertisements on television and radio and more recently the Internet. Web advertising is now a very powerful way to convey the message to the client. But to really attract customers, advertising consistent with the principles of psychology and sociology of work. For example, a client or a professional advertising is also a sociologist and a psychologist to really have an impact on consumers’ minds.

The principles of advertising are largely based on cognitive psychology and the psychological processes of attention, perception, association and memory, based on the full effect or use of a product or “brand” to make. All advertising is first on the attention they are able to capture the consumer. powerful message, looks great and bright colors are sometimes used on billboards and posters. For advertising, attracting the attention of clothes and attractive models are sometimes used.

Once attention is drawn to the colors and sounds and words, the focus is kept on the interests of the consumers association. ” Subjects or products that you can associate a specific segment of customers with food for babies, mothers and babies are therefore presented with a club would have more relevance and context of advertising to do. Some colors have an associative value and certain brands and companies also use a certain color to promote their products. uses the example easyGroup and Orange Vodafone uses color as a standard for all advertising-red. The company logo or symbol is also a part of developing a brand and helps to clarify the identity of a brand and has a high associative value.

The association must be such that it not only serves to quickly understand the perception of consumers is maintained, but also in their minds a long time. Sun memory or retention is an important aspect of the psychology of advertising as an indication that consumers are easy for a long time by its novelty or the use of words, colors and numbers to choose the most effective.

Developing a “brand” is just as effective as a mark of attention from driving, support the development of the club of countries (for example, we combine Coca-Cola or Pepsi popular with youth, celebration and soft drink for all occasions) and memory or retention of each image associated with a service or product. Sun branding in advertising is important as a brand to give you a name and unique identity of a product. Yes, it’s a Gucci bag or a Sony camera, known for the brand and not the product.

A trademark is described in respect of his name, reputation and quality of advertising these days emphasize the uniqueness of marks. For example, recent indications HSBC airports around the world focus on different perspectives and different tastes and preferences of the population in all cultures. So if your ads such as the two different perspectives to the same thing, you know it is HSBC. Some brands to develop slogans or motto that the brand represents and gives it a distinctive character.

You may wonder why models look lifeless on fashion shows. Parades are usually trying brands of clothing and accessories and, in general, these fashion to accentuate the clothes and arranged models most “white” slant. Although this project without clothes fashion Humor, advertisements in the event of his phrases are very common, as used by the visual, emotions must pass through the screen to the consumer to produce an effect. Put a message through a medium is a challenge and advertisers use emotions to help others, the message that describes the product to keep.

Anyway, is the mantra of creating an impact assessment and sustainable impact on the minds of consumers. The message of the product, the motto of the brand awareness and consumer are the three Ms, which are important in advertising.

It is important to understand that ads are different for different media. Internet ads aimed at graphics and colors, advertisements in newspapers in the room and the object of attention, radio ads should focus on the strength of sounds and words and television commercials would focus more the feelings and the context is used. With the movement, capital letters, contrasting colors, etc. are all important and highlight the product, a form of attention to the product it has.

How does this fit affect the masses, consumers buy the product? Apart from drawing attention to process, preserve produce sounds and words in memory and associative value of products and contribute to advertising, there is another factor, namely the need of consumers. Advertising is not just enough, as a customer-oriented, is largely the product purchase in mind the necessity, quality, features and price of goods.

If a company focuses exclusively on the physical aspects of a product, as they say – an Apple iPhone looks good on the table, it’s probably not the best way to have an impact on the market. The functions are as important as price. So of course, the hype that mass psychology in a way that some people sometimes triggers the queue for newly released products. But the attempt in over mass psychology or some sort of hype and hysteria for a single product press advertising strategy in the short term. The longer term, the establishment of a product must be real quality, usability and price, all companies are focusing on this area.

Competition may have been used extensively in the nature of the advertising business, while the weaknesses of other similar products from other companies subtle, but not always emphasized a positive effect on the mind of the customer. Usually most products advertised as unique and not at all comparable to other products may have a positive and effective way to generate hype and consumer curiosity. The emphasis on the unique and highlighting the diversity and novelty of a product in a way that curiosity is a specific method for the popularity of a product attracts improvement, so this is the reason gives consumers more information and to donate the proceeds to business issues. Although widely used celebrities in advertising, products adopt or promote a brand that the celebrity culture that the young leaves, so that the total value of advertising fame can be a bit overdone. This requires a separate discussion on celebrity culture.

The ultimate goal of all advertisers and sponsors to ensure that sales of products and services and the sale and potential importance to the growing curiosity of consumers is a first step in the short term, the introduction of a new product the market. Safeguard the interests of customers is a different story and requires the brand reputation, product quality, price, and right uniformly high quality of advertising, ultimately, the success of the product.